We were asked to design the logo and branding for this awesome new community initiative called Cheers 4 Lethbridge launched by the City of Lethbridge, and Lethbridge Public Library. This project is a community-lead program celebrating the people who make Lethbridge great!
The client had expressed interest in a clean, and clear identity for the project. They had also, prior to our initial meeting, produced a giant foam “4” in a font style similar to the font “Impact”. This was to be applied to various collateral, such as flyers, bus stations, buses, billboards, as well as web application.